What Is a Citation?
Simply put, a citation is an online reference to your business, including the name and contact details. Google takes citations into account when it's deciding how to rank your business in search results. While links need to direct people to your website, this isn't necessary for your business information. They can help your search engine rankings and your website authority without even linking back to your site. In addition to full citations, you can also have partial citations, which only includes part of your name, address and phone number. A partial citation won't damage your business reputation, but it's not as helpful as a full citation.
To get your citations to be as beneficial as possible, they get matched with the information that you have on your website as closely as possible. These are two key locations to make sure that you have your contact details listed. You can choose any format for your citations, whether you want to display it vertically or horizontally or put your information in a particular order. However, it's most helpful if you consistently use the same format in different places.