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Search engine optimization involves a range of techniques. Link building is often regarded as one of the most important. It plays a significant role in how a site is viewed by search engines, so it's essential to pay attention to it as part of a strong SEO strategy. You need to understand what it is and how it can help you to raise the profile of your website.

Link building is about getting other websites to link back to yours. There are various techniques to do this, and many focus on producing quality content that people will want to link to. However, there are other methods that we can use to get the links you need. In fact, our link building experts recommend that you should frequently have link building done for your website if you want to have any success.

The Benefits of Link Building

Link building has changed in the last few years, partly because Google has taken a stricter stance about how you gain links. Backlinks could previously be automatically generated using various tools and the quality of the sites that the links came from wasn't that important. However, Google's Penguin algorithm, which was launched in 2014, changed what is and isn't acceptable. Link building is now a slower and more careful process because you must gain your links more organically.

Using link building, you can secure links from relevant websites that are high quality or have high authority. You can't just have links from any websites and assume that they will benefit your site. Google places emphasis on the quality of the site and how relevant the link is. It's also helpful if your links are diverse if you want your site to rank higher in search engine results.

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The Benefits of Link Building

There are several significant benefits of good link building practice. The number of SEO backlinks that your website has is one of the main factors in determining how popular your site is. It's also one of the most important things to pay attention to if you want to improve your Google Page Rank (PR). This is where quality SEO backlinks matter, and sites with links from inferior websites won't perform as well. Focusing our time on link building, both when you we first launch your website and as we maintain it, is vital to perform well in search results. The quality of the links matters more than the number of them.

Some of the key benefits of link building include:

  • Better performance in search results
  • Get traffic from the websites that link to your site
  • Raise the reputation of your site by getting SEO backlinks from sites with authority
  • Get indexed in search results more quickly

The Benefits of Link Building

There are many approaches that we can take toward link building. Some of the methods we use include:

  • Producing valuable, quality content, including pillar content
  • Letting bloggers and others know about your new content
  • Writing posts for other people's blogs (guest blogging)
  • Creating shareable infographics or videos
  • Submitting your business details to online directories
  • Making blog comments
  • Social bookmarking

If you want to get successful link building, you should have a good strategy before you get started. Letting us take care of the whole process for you will help you focus on your business and all of its new customers or clients!

Supplement your SEO efforts with Vertex Visibility's link building campaigns.

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