What Is SEO?
SEO stands for search engine optimization, which should give you some idea of its purpose. It's an umbrella term for techniques and processes that optimize web pages so that search engines find and display them in search results. If you're practicing good SEO for your website, you have a better chance of being seen in organic (non-paid) search results for the keywords and topics that matter to you. For example, if you offer pedicures, you want your site to show up when people are searching for pedicures.
SEO helps both humans and machines to discover your site. It makes it easier for crawlers, the software that search engines use for indexing, to find and scan your site. You should pay attention to how to please search engines, while also keeping your human audience in mind.
Now that you know what SEO is and what it's for, you should have at least some understanding of why it's important. However, you might still be uncertain about how we utilize SEO techniques to optimize your site. There's a lot of advice about SEO out there, and it can be tough to know what you should listen to and what you should ignore. You can rest assured that we only use white hat SEO methods when working on your site. White hat methods are the opposite of black hat which do not obey search engine guidelines and are unethical and illegal.
It's essential to know the why of SEO, but there's no point understanding that if you don't know much about the how. It's important that you understand how we can use SEO to increase your website's traffic, bring in more leads, and ultimately boost sales for your business.