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Social Media Management - Diagram showing social media pricing for Vertex Visibility

What Does Social Media Management Entail?

Social media management involves overseeing a business’s social media profiles and leveraging marketing strategies to...
ppc marketing

What Is PPC Marketing and How Does It Work?

Pay per click (PPC) marketing is an advertising model where you pay when someone clicks...
web design tips

Web Design Tips For Beginners

If you are a beginner in the world of web design, there are plenty of...
seo basics

SEO Basics

Search engine optimization, or SEO, is the process of improving your website’s visibility organically in...
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The Importance of Evaluating Keyword Competition in SEO

  When you’re searching for keywords to use in your SEO strategy, it’s important to...
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The Importance of Good Reviews

Reviews are a critical part of marketing your business. They build trust with customers and...
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Image Alt Tags

Image alt tags, also known as alternative text, are a behind-the-scenes text descriptor that appears...
social media engagement

How to Engage With Your Social Media Audience

In today’s world, it’s important for businesses to be present on social media. Whether you’re...